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Archive for March 11th, 2008

Will An Aggregated Social Graph Mean Privacy Violations?

An article in today’s New York Times ends by saying that 85% of California adults think sites should not track around-the-web behavior for the purpose of ad targeting. The rest of the article describes how many of the major commercial web companies do just that.

There’s a comScore graphic that shows how many times a month companies collect user data: Yahoo collects twice as often as Fox, which collects twice as often as AOL. Google (not including DoubleClick) comes up 4th.

This data, however, doesn’t include information entered on MySpace’s social network pages, and the article doesn’t cover Facebook. Even if web companies aren’t putting two and two together yet,... Read More

Comments Off | Supernova Staff | March 11th, 2008 | Uncategorized