Social Attention
Bernardo A. Huberman (HP Labs) tackles the topic of Social Attention. In the age of the web and with the ubiquity of social networks, the scarce – and valuable – resource is attention…attention not as an individual psychological mechanism, but as a social phenomenon measured by the intensity of signals that relate to a particular idea, theory, product, research program, movie, book, etc.
Questions :
- How do social networks mediate attention?
- How does attention relate to the amount and intensity of information available?
- What is the role that novelty and popularity play in eliciting attention?
