Produced in Partnership with Wharton

Supernova Interview: Joseph Smarr, Plaxo, and Interoperability

In this interview, Joseph Smarr, CTO of Plaxo, and a past Supernova speaker, discusses the way Web 2.0 is allowing interoperability between different sets of data and even completely disparate websites.

Key to some of the interconnections is not just the data layers and open APIs but the relationships the companies, engineers and users have between each other. As the Network Age progresses, it seems important to note that it is not just what you know that will make your company successful, but who you know and how you can cooperate for the benefit of your user and customer communities.

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