Deborah Schultz on Data in the Network Age
Deborah Schultz, partner in the Altimeter Group, discusses the value of Data in the Network Age. As someone who’s been working with top consumer packaged goods companies, Deborah has good clarity about what data is out there about customers. In this segment she looks 3-5 years out to a time when companies as well as customers can analyze customer behavior, to the benefit of both. There will be real time and stored data access to let us learn more about what we buy, how we act and how to save money or get better things for our money.
Deborah also discusses innovation design, bridging the gap between cutting edge technologies and companies that are just becoming ready to adopt them.
