Produced in Partnership with Wharton

Supernova Interview: Peter Guber of Mandalay Entertainment

“The glow in the theater used to be cigarettes – now it is the glow of cell phones, and kids texting to their friends, and their social networks from inside the movie.” This is how Peter Guber of Mandalay Entertainment described the immediacy of movie reviews and the way entertainment is commented upon, and potentially blasted by the Friday night it hits the theaters. The instant communication has changed what it means to be in the entertainment business.

One thing hasn’t changed. Even with all of our digital technology, “we don’t speak in 0′s and 1′s” Guber told me in our interview. All the digital storytelling in the world won’t move us – we are analog creatures, and the storytelling we enjoy has been baked into our DNA for thousands of years.

Thanks to Peter for taking the time to speak with us at Supernova.

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