Supernova Video: David Kidder on Working With Large Company Partners

David Kidder, CEO of Clickable, shares some of the insights his organization has gleaned in partnering with American Express Open, as discussed in his Supernova panel with Jay Lee. Kidder discussed the way start-up businesses have to align to work with larger organizations, and the characteristics a good large partner organization should have.

He also provides some examples of how start-ups and small businesses can more effectively market themselves.

Supernova Video: Steve Cohen on Start-ups

Steve Cohen of Morgan Lewis & Bockius talks about his work with start-up companies and some of the common (and uncommon) legal challenges they may face.
He discuses picking the best team for the company, and the things teams must agree upon early or face legal and organizational challenges later on. He also discussed a place where a small investment of time and money upfront would have saved literally millions for one company with which he worked.

Supernova Video: Deborah Schultz and Heather Gold on Tummeling

In this video I speak with (full disclosure) long time friends Deborah Schultz and Heather Gold, who, along with Kevin Marks host the popular podcast TummelVision.TV about what “Tummeling” is, how it relates to, and why it is important in social media and online communities.

The three of us then discuss how effective making more effective connections in person can benefit online connections and relationships as well.

Supernova Video: Eric Bradlow of Wharton – Can Social Save Media

Eric Bradlow of Wharton’s Interactive Media Initiative discusses his work helping companies analyze data in new ways to determine which ads to show people and how to target pricing, based on their online behavior. I ask him about the discrepancy in cost between highly targeted video ads in streaming media and commercials that run on TV that are seen by wide but less tightly measurable audiences.

Finally, we discuss the “classic web metrics” and the metrics in Social Media, and how they both relate to the bottom line for companies.

Supernova Video: Jon Banks of USTelecom and Shana Glickfield of NextGenWeb

Jonathan Banks of USTelecom discusses his remark about the speed of policy versus “Internet Time” and why his organization feels engineers not the FCC should be setting certain rules.
Shana Glickfield of NextGenWeb discusses the challenges in broadband adoption in certain communities – cost, lack of education about the benefits, and more. She notes key challenges in the digital divide and digital literacy  and notes the huge proponderance of jobs require online applications. If we can’t make technology available in lower income or lower access communities, those people are at a disadvantage – and Glickfield expands upon and clarifies the point.

Supernova Video: Rick Whitt of Google

Rick Whitt, Telecom and Media Counsel for Google, discusses his view that Broadband should be thought of as infrastructure rather than a service that’s delivered. There are some key distinctions and assumptions that go with each of those views.

He also explains the concept of “White Space” bandwidth and the potential it has to provide fast, extensive wireless signals, unlicensed in a way similar to “WiFi on Steroids,” that would benefit all Americans.

Finally, Rick discusses what Google is doing in Washington, and their role in helping provide “accessibility to common platforms” – the ability for consumers to have more ways to connect to the Internet for every day experiences.