Produced in Partnership with Wharton

Supernova Forum 2010 Video: Social Business Gets Real

Panel at Supernova Forum 2010 featuring Moderator Howard Greenstein (Harbrooke Group), Shawndra Hill (Wharton), Chris Brogan (New Marketing Labs), Deborah Schultz (Altimeter Group), Stephanie Agresta (Porter Novelli)

Social media is now an accepted marketing tool, but how many companies are confident it generates solid business returns? What are the metrics and analytics to measure success? What new insights can be gained from studying networked customers? And how can companies use social media to foster real experimentation and innovation?

2 Responses to “Supernova Forum 2010 Video: Social Business Gets Real”

  1. [...] This post was mentioned on Twitter by Kevin Werbach and Supernova Conference, sbreen1025. sbreen1025 said: RT @supernovahub: Supernova Forum 2010 Video: Social Business Gets Real http://bit.ly/cv7lTf #sn10 [...]

  2. Martha Fleck says:

    This was a very put together presenation on Social Business. Very informative and thought provoking.