Produced in Partnership with Wharton

Supernova Video: David Kidder on Working With Large Company Partners

David Kidder, CEO of Clickable, shares some of the insights his organization has gleaned in partnering with American Express Open, as discussed in his Supernova panel with Jay Lee. Kidder discussed the way start-up businesses have to align to work with larger organizations, and the characteristics a good large partner organization should have.

He also provides some examples of how start-ups and small businesses can more effectively market themselves.

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