Supernova Video: Eric Bradlow of Wharton – Can Social Save Media
Eric Bradlow of Wharton’s Interactive Media Initiative discusses his work helping companies analyze data in new ways to determine which ads to show people and how to target pricing, based on their online behavior. I ask him about the discrepancy in cost between highly targeted video ads in streaming media and commercials that run on TV that are seen by wide but less tightly measurable audiences.
Finally, we discuss the “classic web metrics” and the metrics in Social Media, and how they both relate to the bottom line for companies.
