Produced in Partnership with Wharton

2010 Agenda

July 14, 2010 Draft. Subject to change.

JULY 29, 2010

Jon M. Huntsman Hall, The Wharton School, Philadelphia, PA
11:00am Registration Opens

Obama Administration Tech Policy Update
Beth Noveck (US Deputy CTO), Danny Sepulveda (Office of Senator Kerry), Tom Power (NTIA)

The Broadband Challenge
Rick Whitt (Google), Harold Feld (Public Knowledge), Jonathan Banks (US Telecom), Rebecca Arbogast (Stifel Nicolaus), John Leibovitz (FCC)

2:15pm Unconference Sessions A
3:15pm Unconference Sessions B
4:15pm Break
4:30pm Unconference Sessions C
5:30pm Day 1 Wrap-Up Session
6:00-9:00pm Gala Reception and Technology Showcase at the Comcast Center
All conference attendees are invited for cocktails, hors d’oeuvres, 3D technology demonstrations, and networking at the spectacular new Comcast building in downtown Philadelphia.

JULY 30, 2010

Jon M. Huntsman Hall, The Wharton School, Philadelphia, PA
8:00am Registration and continental breakfast
9:00am Perestroika — A Time for Re-Structuring
Kevin Werbach (Wharton School)
9:15am Interview: To Xfinity and Beyond
David Cohen (Comcast)
9:45am Networked Business Innovation
Moderator David Hsu (Wharton School), Josh Kopelman (First Round Capital), Marc Berejka (Department of Commerce), Andy Weissman (Betaworks)
How is innovation different in a connected environment, where clusters of organizations can easily collaborate and open platforms can draw from huge communities of contributors? Whether in venture capital, entrepreneurship, or corporate strategy, there are new opportunities build networks that are greater than the sum of their parts, but also challenges to generating value in an environment of open information exchange.
10:40am Break
11:00am Privacy and Publicness: A Conversation
Jeff Jarvis (BuzzMachine), danah boyd (Microsoft Research)
11:30am Pecha Kucha at Supernova: 20×20 Talks
Alissa Black (Code for America), Lisa Galarneau (Microsoft), Scott Heiferman (Meetup), Idit Harel Caperton (World Wide Workshop)
12:15pm Lunch
1:15pm Can Social Save Media?
(Co-hosted by WIMI)
Moderators Peter Fader and Eric Bradlow (Wharton), Jim Bankoff (SB Nation), Lynne Johnson (Advertising Research Foundation), Anita Ondine (Seize the Media), Dina Kaplan (
The old business models for media clearly aren’t working any more. User-generated content is at least part of the solution, but how can it match the quality and scale of what it replaces?  Are original shows produced for the web and other interactive media a third category between professional and amateur content? Can new approaches incorporate the best of traditional and social media? What data and examples can we point to as guidelines for success in restructuring media and advertising businesses?
Governance and Self-Governance in a Broadband World
(Sponsored by AT&T and Comcast)
Moderator Dan Hunter (New York Law School), Dorothy Attwood (AT&T), Paul De Sa (FCC), Jerry Lewis (Comcast), Danny Weitzner (NTIA)
On topics such as privacy, network management, technical standards, advertising, copyright, open access to platforms, and use of data, when do private governance mechanisms work effectively? How can government involvement help or hinder those efforts? How can best practices be defined and promoted? And are the answers any different in an era of broadband platforms, mobile smartphones, and cloud computing, and social networks, than they were in the early years of the web?
2:30pm Break
2:45pm Scaling Startups
Moderator Ethan Mollick (Wharton), Chad Dickerson (Etsy), Steve Cohen (Morgan Lewis), Steve Barsh (PackLate), Andreas Weigend (
How can startups develop a distinctive culture, and sustain it as they grow?  Are the characteristics that define today’s high potential technology startups the same as five or ten years ago?  And does the current environment of low-cost infrastructure and open information sharing give new companies an advantage, or make it harder for them to maintain a competitive edge and reach critical mass?
Social Business Gets Real
Moderator Howard Greenstein (Harbrooke Group), Shawndra Hill (Wharton), Chris Brogan (New Marketing Labs), Deborah Schultz (Altimeter Group), Stephanie Agresta (Porter Novelli)

Social media is now an accepted marketing tool, but how many companies are confident it generates solid business returns?  What are the metrics and analytics to measure success?  What new insights can be gained from studying networked customers?  And how can companies use social media to foster real experimentation and innovation?
4:00pm Break
4:15pm Innovation in Established Companies
Jay Lee (American Express Open), David Kidder (Clickable)
4:45pm Interview: Are There Second Acts on the Internet?
Brad Garlinghouse (AOL)
5:05pm Crossing the Abyss
Allan Frank (City of Philadelphia), Chris Lehmann (Science Leadership Academy), Brad Garlinghouse (AOL)
Organizations that thrived in the prior era will not necessarily succeed in the Network Age.  Yet the inertia of established practices, incentives, and culture is extremely powerful. If an organization needs to transform, how can it determine the proper path, and what does it take to achieve real, sustainable change?
6:00-9:00pm Closing Reception
All conference attendees are invited to our conference wrap-up event, featuring cocktails, hors d’oeuvres, and special entertainment.