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Panel at Supernova Forum 2010 featuring Moderator Howard Greenstein (Harbrooke Group), Shawndra Hill (Wharton), Chris Brogan (New Marketing Labs), Deborah Schultz (Altimeter Group), Stephanie Agresta (Porter Novelli)
Social media is now an accepted marketing tool, but how many companies are confident it generates solid business returns? What are the metrics and analytics to measure success? What new insights can be gained from studying networked customers? And how can companies use social media to foster real experimentation and innovation?
Panel at Supernova Forum 2010 featuring Moderator Ethan Mollick (Wharton), Chad Dickerson (Etsy), Steve Cohen (Morgan Lewis), Steve Barsh (PackLate), Andreas Weigend (Weigend.com)
Panel at Supernova Forum 2010 featuring Moderator Ethan Mollick (Wharton), Chad Dickerson (Etsy), Steve Cohen (Morgan Lewis), Steve Barsh (PackLate), Andreas Weigend (Weigend.com) How can startups develop a distinctive culture, and sustain it as they grow? Are the characteristics that define today?s high potential technology startups the same as five or ten years ago? And does the current environment of low-cost infrastructure and open information sharing give new companies an advantage, or make it harder for them to maintain a competitive edge and reach critical mass?
At Supernova Forum 2010, Kevin Werbach talks with Jay Lee (American Express) and David Kidder (Clickable) about how large and small companies can innovate in the current environment.
Supernova panel on Governance and Self-Governance in a Broadband World, featuring Moderator Dan Hunter (New York Law School), Brent Olson (AT&T), Paul De Sa (FCC), Jerry Lewis (Comcast), Danny Weitzner (NTIA)
On topics such as privacy, network management, technical standards, advertising, copyright, open access to platforms, and use of data, when do private governance mechanisms work effectively? How can government involvement help or hinder those efforts? How can best practices be defined and promoted? And are the answers any different in an era of broadband platforms, mobile smartphones, and cloud computing, and social networks, than they were in the early years of the web?
At Supernova Forum 2010, Kevin Werbach interviews AOL President of Consumer Applications Brad Garlinghouse, on the challenges of a business turnaround.
Supernova Forum 2010 session featuring Allan Frank (City of Philadelphia), Chris Lehmann (Science Leadership Academy), Brad Garlinghouse (AOL)
Organizations that thrived in the prior era will not necessarily succeed in the Network Age. Yet the inertia of established practices, incentives, and culture is extremely powerful. If an organization needs to transform, how can it determine the proper path, and what does it take to achieve real, sustainable change?
Supernova Forum 2010 panel featuring Moderator Peter Fader (Wharton), Jim Bankoff (SB Nation), Lynne Johnson (Advertising Research Foundation), Anita Ondine (Seize the Media), Dina Kaplan (Blip.tv):
The old business models for media clearly aren’t working any more. User-generated content is at least part of the solution, but how can it match the quality and scale of what it replaces? Are original shows produced for the web and other interactive media a third category between professional and amateur content? Can new approaches incorporate the best of traditional and social media? What data and examples can we point to as guidelines for success in restructuring media and advertising businesses?
At Supernova Forum 2010, danah boyd (Microsoft Research) and Jeff Jarvis (BuzzMachine) discuss privacy and publicness in a connected world.
Supernova Forum 2010 panel featuring Moderator David Hsu (Wharton School), Josh Kopelman (First Round Capital), Marc Berejka (Department of Commerce), Andy Weissman (Betaworks).
How is innovation different in a connected environment, where clusters of organizations can easily collaborate and open platforms can draw from huge communities of contributors? Whether in venture capital, entrepreneurship, or corporate strategy, there are new opportunities build networks that are greater than the sum of their parts, but also challenges to generating value in an environment of open information exchange.
At Supernova Forum 2010, organizer Kevin Werbach interviews David L. Cohen, Executive VP of Comcast, on convergence, network neutrality, broadband, media evolution, and organizational culture.