Supernova Forum 2010 Video: The Broadband Challenge

Supernova Forum 2010 panel, “The Broadband Challenge,” featuring moderator Kevin Werbach (Wharton), Rick Whitt (Google), Harold Feld (Public Knowledge), Jonathan Banks (US Telecom), Rebecca Arbogast (Stifel Nicolaus), and John Leibovitz (FCC).

Supernova Forum 2010 Video: Obama Administration Tech Policy Update

Video of the opening session at Supernova Forum 2010: “Obama Administration Tech Policy Update”, featuring moderator Kevin Werbach (Wharton), Beth Noveck (US Deputy CTO), Danny Sepulveda (Office of Senator Kerry), and Tom Power (NTIA).

Supernova Forum 2010 Video: Introduction

Supernova organizer Kevin Werbach leads off Supernova Forum 2010 in Philadelphia with introductory remarks and an explanation of the conference theme, “Perestroika”.

Supernova Video: David Kidder on Working With Large Company Partners

David Kidder, CEO of Clickable, shares some of the insights his organization has gleaned in partnering with American Express Open, as discussed in his Supernova panel with Jay Lee. Kidder discussed the way start-up businesses have to align to work with larger organizations, and the characteristics a good large partner organization should have.

He also provides some examples of how start-ups and small businesses can more effectively market themselves.

Supernova Video: Steve Cohen on Start-ups

Steve Cohen of Morgan Lewis & Bockius talks about his work with start-up companies and some of the common (and uncommon) legal challenges they may face.
He discuses picking the best team for the company, and the things teams must agree upon early or face legal and organizational challenges later on. He also discussed a place where a small investment of time and money upfront would have saved literally millions for one company with which he worked.

Supernova Video: Deborah Schultz and Heather Gold on Tummeling

In this video I speak with (full disclosure) long time friends Deborah Schultz and Heather Gold, who, along with Kevin Marks host the popular podcast TummelVision.TV about what “Tummeling” is, how it relates to, and why it is important in social media and online communities.

The three of us then discuss how effective making more effective connections in person can benefit online connections and relationships as well.

Supernova Video: Eric Bradlow of Wharton – Can Social Save Media

Eric Bradlow of Wharton’s Interactive Media Initiative discusses his work helping companies analyze data in new ways to determine which ads to show people and how to target pricing, based on their online behavior. I ask him about the discrepancy in cost between highly targeted video ads in streaming media and commercials that run on TV that are seen by wide but less tightly measurable audiences.

Finally, we discuss the “classic web metrics” and the metrics in Social Media, and how they both relate to the bottom line for companies.

Supernova Video: Jon Banks of USTelecom and Shana Glickfield of NextGenWeb

Jonathan Banks of USTelecom discusses his remark about the speed of policy versus “Internet Time” and why his organization feels engineers not the FCC should be setting certain rules.
Shana Glickfield of NextGenWeb discusses the challenges in broadband adoption in certain communities – cost, lack of education about the benefits, and more. She notes key challenges in the digital divide and digital literacy  and notes the huge proponderance of jobs require online applications. If we can’t make technology available in lower income or lower access communities, those people are at a disadvantage – and Glickfield expands upon and clarifies the point.

Supernova Video: Rick Whitt of Google

Rick Whitt, Telecom and Media Counsel for Google, discusses his view that Broadband should be thought of as infrastructure rather than a service that’s delivered. There are some key distinctions and assumptions that go with each of those views.

He also explains the concept of “White Space” bandwidth and the potential it has to provide fast, extensive wireless signals, unlicensed in a way similar to “WiFi on Steroids,” that would benefit all Americans.

Finally, Rick discusses what Google is doing in Washington, and their role in helping provide “accessibility to common platforms” – the ability for consumers to have more ways to connect to the Internet for every day experiences.

Supernova Video: David Weinberger on Perestroika

During Personal Democracy Forum 2010, David Weinberger talked to Supernovahub’s Howard Greenstein about the theme of Perestroika, the changing of rules at “all levels of the stack except the very technical protocols.” Weinberger noted that rules and assumptions are changing everywhere from conventions on blogging and comments to the way Government is opening up data.

The rules on copyright are changing, and the Internet’s easy ability to “just pass bits around” has unsettled so many major industries, uleashed creativity, and made knowledge work possible.

At PDF 2010, there was a lot of discussion that “The Internet isn’t going to change politics, but people will use the Internet to change politics.” David said “We need to pay attention to the technology – it’s not just what we build but what the technology enables that changes the way we all interact.”