At Supernova Forum 2010, organizer Kevin Werbach interviews David L. Cohen, Executive VP of Comcast, on convergence, network neutrality, broadband, media evolution, and organizational culture.
At Supernova Forum 2010, organizer Kevin Werbach interviews David L. Cohen, Executive VP of Comcast, on convergence, network neutrality, broadband, media evolution, and organizational culture.
Supernova Forum 2010 panel, “The Broadband Challenge,” featuring moderator Kevin Werbach (Wharton), Rick Whitt (Google), Harold Feld (Public Knowledge), Jonathan Banks (US Telecom), Rebecca Arbogast (Stifel Nicolaus), and John Leibovitz (FCC).
Supernova Forum 2010 panel, “The Broadband Challenge,” featuring moderator Kevin Werbach (Wharton), Rick Whitt (Google), Harold Feld (Public Knowledge), Jonathan Banks (US Telecom), Rebecca Arbogast (Stifel Nicolaus), and John Leibovitz (FCC).
Video of the opening session at Supernova Forum 2010: “Obama Administration Tech Policy Update”, featuring moderator Kevin Werbach (Wharton), Beth Noveck (US Deputy CTO), Danny Sepulveda (Office of Senator Kerry), and Tom Power (NTIA).
Video of the opening session at Supernova Forum 2010: “Obama Administration Tech Policy Update”, featuring moderator Kevin Werbach (Wharton), Beth Noveck (US Deputy CTO), Danny Sepulveda (Office of Senator Kerry), and Tom Power (NTIA).
Supernova organizer Kevin Werbach leads off Supernova Forum 2010 in Philadelphia with introductory remarks and an explanation of the conference theme, “Perestroika”.
Comments Off | Kevin Werbach | August 5th, 2010 | 2010, Supernova2010
David Kidder, CEO of Clickable, shares some of the insights his organization has gleaned in partnering with American Express Open, as discussed in his Supernova panel with Jay Lee. Kidder discussed the way start-up businesses have to align to work with larger organizations, and the characteristics a good large partner organization should have.
He also provides some examples of how start-ups and small businesses can more effectively market themselves.
David Kidder, CEO of Clickable, shares some of the insights his organization has gleaned in partnering with American Express Open, as discussed in his Supernova panel with Jay Lee. Kidder discussed the way start-up businesses have to align to work with larger organizations, and the characteristics a good large partner organization should have.
He also provides some examples of how start-ups and small businesses can more effectively market themselves.
Comments Off | Howard Greenstein | August 1st, 2010 | Supernova2010, Video
Steve Cohen of Morgan Lewis & Bockius talks about his work with start-up companies and some of the common (and uncommon) legal challenges they may face.
He discuses picking the best team for the company, and the things teams must agree upon early or face legal and organizational challenges later on. He also discussed a place where a small investment of time and money upfront would have saved literally millions for one company with which he worked.
Steve Cohen of Morgan Lewis & Bockius talks about his work with start-up companies and some of the common (and uncommon) legal challenges they may face.
He discuses picking the best team for the company, and the things teams must agree upon early or face legal and organizational challenges later on. He also discussed a place where a small investment of time and money upfront would have saved literally millions for one company with which he worked.
Comments Off | Howard Greenstein | August 1st, 2010 | Supernova2010, Video
In this video I speak with (full disclosure) long time friends Deborah Schultz and Heather Gold, who, along with Kevin Marks host the popular podcast TummelVision.TV about what “Tummeling” is, how it relates to, and why it is important in social media and online communities.
The three of us then discuss how effective making more effective connections in person can benefit online connections and relationships as well.
In this video I speak with (full disclosure) long time friends Deborah Schultz and Heather Gold, who, along with Kevin Marks host the popular podcast TummelVision.TV about what “Tummeling” is, how it relates to, and why it is important in social media and online communities.
The three of us then discuss how effective making more effective connections in person can benefit online connections and relationships as well.
Comments Off | Howard Greenstein | August 1st, 2010 | Supernova2010, Video
Eric Bradlow of Wharton’s Interactive Media Initiative discusses his work helping companies analyze data in new ways to determine which ads to show people and how to target pricing, based on their online behavior. I ask him about the discrepancy in cost between highly targeted video ads in streaming media and commercials that run on TV that are seen by wide but less tightly measurable audiences.
Finally, we discuss the “classic web metrics” and the metrics in Social Media, and how they both relate to the bottom line for companies.
Eric Bradlow of Wharton’s Interactive Media Initiative discusses his work helping companies analyze data in new ways to determine which ads to show people and how to target pricing, based on their online behavior. I ask him about the discrepancy in cost between highly targeted video ads in streaming media and commercials that run on TV that are seen by wide but less tightly measurable audiences.
Finally, we discuss the “classic web metrics” and the metrics in Social Media, and how they both relate to the bottom line for companies.
Comments Off | Howard Greenstein | August 1st, 2010 | Supernova2010, Video
